The high street is changing. We are no longer daily or even weekly visitors to our local parade of shops. Amazon and Ebay are our new High Street and Facebook our new Local Paper.
The Virtual versus The High Street
Beauty Salons in contrast to other leisure businesses remain firmly in the real not virtual world. Most Beauty Salons and Spas operate with little or no online presence, relying on traditional word of mouth and clients’ willingness to make the journey to the salon.
A visit to the local high street Beauty Salon is a cherished ritual for millions of ladies across the UK, but do we all really seek a beauty equivalent of our favourite takeaway or asos.com? Why can’t beauty come to us?
The rise of Mobile
There are thousands of fantastic mobile waxing, mobile massage and mobile nail technicians visiting local clients at home across the the UK and have been for years. But London’s long working hours and heavy traffic and us Londoners’ nervousness about inviting a stranger into our homes has hindered the flourish of Mobile Beauty Therapy in London. That is until now…
The Luxury of Staying Home
Mobile Beauty Therapy is changing and with it our trust in the concept is building. Mobile Beauty Businesses like Milk Beauty are emerging, which offer the same high quality treatments and professional products you expect to see in a salon. They allow you to book and pay for a mobile therapist online 24/7, visiting you late in the evening and on Sundays when no mobile salon is open.
Mobile Beauty Therapy is a growing sector in the beauty industry because it offers you services on your terms, in a location and at a time which suits you. The same ingredients asos.com and Wahanda used in their recipe for success.
A good mobile beauty therapist will provide the same luxury service you receive in a salon. This means you can have that facial in your PJs and then climb into bed. Or your pedicure can dry properly while you watch that boxset you got for Christmas. And you no longer need face the world red skinned after that hot wax!
More than Just a Home Beauty Visit
Don’t forget that your mobile therapist will be there for those special events, such as weddings, hen parties and pamper nights in with your girlfriends. A good therapist should be well connected and able to introduce you to make up artists and hair dressers who will travel to you too!
But… finding a good mobile beauty therapist in London is hard, here’s something which might help…
Mobile Beauty Therapist Check List:
- Are they registered with an industry body (BABTAC or Habia)?
- Are they fully insured?
- Are they fully qualified? Any therapist should be NVQ2 or above
- Will they expect you to pay the congestion charge? A well run organisation will have invested in a congestion charge exempt vehicle
- What products do they use? You should look for the same high quality professional products you would expect to see in a salon
- Can you see any client reviews on Wahanda or elsewhere?
- Can you book and pay online? A good mobile therapist will have invested in this kind of infrastructure to assist clients